How traffic is measured at Second Life

Linden Lab Official:What is traffic (formerly known as dwell)?

"Traffic is a numerical metric calculated for every parcel of land inworld. This score can be summarized as "the cumulative minutes spent on the parcel by all visitors to the parcel within the previous day, SLT." It's calculated by taking the total seconds spent on the parcel, dividing by 60, and rounding to the nearest whole minute. For example, if your parcel has a cumulative seconds total of 121s over the course of a day, your score will be 2".


About Traffic at Second Life