El estado de la televisión en España en 2018

David Charles Whitney

MediaMaking. Mass Media in a Popular Culture Second Edition (2006)
Lawrence Grossberg, Ellen Wartella, D. Charles Whitney, J. Macgregor Wise.

Audiencemaking: how the media create the audience. By James S. Ettema, David Charles Whitney (1994)

Keeping the Gates' for Gatekeepers: The Effects of Wire News. By D. Charles Whitney and Lee B. Becker

Joseph Turow

academic webpage

Media Today and Tomorrow (blog by Joseph Turow)

"Contrary to what marketers say, Americans reject tailored advertising and three activities that enable it", September 2009, by Joseph Turow, Jennifer King, Chris Jay Hoofnagle, Amy Bleakley, Michael Hennessy

Media Today. An Introduction to Mass Communication (2008), Joseph Turow

Niche Envy. Marketing Discrimination in the Digital Age (2002), Joseph Turow

Breaking up America. Advertisers and the new media world (1997), Joseph Turow

The Wired homestead. An Mit Press Sourcebook on the Internet and the Family (2003), edited by Joseph Turow and Andrea L. Kavanough

George Gerbner (August 8, 1919 – December 24, 2005)

biography (wikipedia)
cultivation theory (wikipedia)

infoamérica

Explosión de violencia en los Medios Globales (Global Media Mayhem), Traducción de: Adriana Zertuche. Global Media Journal. Edición Iberoamericana, Volumen 2, Número 3
Primavera 2005.

Cultivation Theory, George Gerbner (Bob Craig)

Cultivation Theory - George Gerbner, Ron Wright & Mary Flores

Cultivation Theory, Daniel Chandler

The Scary World of TV´s heavy viewer, George Gerbner and Larry Gross (1979)

George Gerbner on Media Violence, Part I (1994).Producer: The Open Mind
Audio/Visual: sound, color

metrics in Virtual Worlds

virtual labs analytics
mayarealities
V-tracker
slmetrics

Karl Erik Rosengren

Entrevista a Karl Erik Rosengren (realizada por Edison Otero Bello)

Communication. An Introducion (2000)

Five traditions in search of the audience. Klaus Bruhn Jensen and Karl Erik Rosengren (2005)