Daniel J. O'Keefe

Persuasion: Theory and Research (Current Communication: An Advanced Text) Paperback – January 24, 2002
by Daniel J. O'Keefe

Do Loss-Framed Persuasive Messages Engender Greater Message Processing Than Do Gain-Framed Messages? A Meta-Analytic Review. Communication Studies
Vol. 59, No. 1, January–March 2008, pp. 51–67
Daniel J. O’Keefe & Jakob D. Jensen

Lance Holbert

academic webpage

Political Communication, 2010, by William L. Benoit and Lance Holbert

The importance of indirect effects in media effects research: testing for mediation in structural equation modeling.By R. Lance Holbert & Michael T. Stephenson, Journal of Broadcasting & Electronic Media, Dec, 2003

William L. Benoit

academic webpage

Argument Fields and Forms of Argument in Natural Language, by William L. Benoit and James J. Lindsey, 1986

Argument evaluation, by William L. Benoit, 1986

Accounts, Excuses and Apologizes. A Theory of Image Restoration Strategies, 1995


The Role of Argumentation in Source Credibility, by William L Benoit, 1992

Seeing spots. A Functional Analysis of Presidential Televison Advertisemts (1952-1996), by William L. Benoit, 1999.

Michael Pfau (March 14, 1945 - March 12, 2009)

With Malice Toward All? The Media and Public Confidence in Democratic Institutions, by Patricia Moy and Michael Pfau, 2000

The Persuasion Handbook. Developments in Theory and Practice, by Ja,es Price Dillard and Michael Pfau, 2002

Designing Messages for Behavioral Inoculation, by Michael Pfau, 1995

Persuasion: An Intrinsic Function of Public Relations, by Michael Pfau and Hua Hsin Wan, 2006