Sunday, January 24, 2010
Avatar-Based Advertising in Second Life: The Role of Presence and Attractiveness of Virtual Spokespersons (Seung-A Annie Jin and Justin Bolebruch)
"Avatar-Based Advertising in Second Life: The Role of Presence and Attractiveness of Virtual Spokespersons" Seung-A Annie Jin and Justin Bolebruch. Journal of Interactive advertising. ISSN: 1535-2019, Vol 10, Nº1. Fall 2009
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