Persuasion: Theory and Research (Current Communication: An Advanced Text) Paperback – January 24, 2002
by Daniel J. O'Keefe
Do Loss-Framed Persuasive Messages Engender Greater Message Processing Than Do Gain-Framed Messages? A Meta-Analytic Review. Communication Studies
Vol. 59, No. 1, January–March 2008, pp. 51–67
Daniel J. O’Keefe & Jakob D. Jensen
Tuesday, May 26, 2015
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