Actors and Links in the Media System: Applying a Network Perspective to the Study of Media Production, Content and Audience, by Katherine Ognyanova

Astract:

"This work looks into the network mechanisms which underlie the three major parts of the media system: the industry, the content and the audience. It identifies key theoretical frameworks that can be used to explain the formation and dissolution of ties in each of those three areas. The paper outlines a relational interpretation of classic media studies theories and advocates for the use of a network approach to their application in research.
The first three sections of the paper discuss the network structures behind media production, content and consumption. Section one looks into interorganizational ties (industry level), section two deals with semantic relations (content level), while the third section surveys social bonds (audience level). The last part of this study lists five framework packages (or combined approaches) which allow for a comprehensive relational analysis at all three levels of the media system"

Presentation recorded
After reading this work,I find five framework packages really interesting but I do not understand well why the object of study is appproached as a system neither why people are approached as audience.