Monday, January 25, 2010

Joseph Turow

academic webpage

Media Today and Tomorrow (blog by Joseph Turow)

"Contrary to what marketers say, Americans reject tailored advertising and three activities that enable it", September 2009, by Joseph Turow, Jennifer King, Chris Jay Hoofnagle, Amy Bleakley, Michael Hennessy

Media Today. An Introduction to Mass Communication (2008), Joseph Turow

Niche Envy. Marketing Discrimination in the Digital Age (2002), Joseph Turow

Breaking up America. Advertisers and the new media world (1997), Joseph Turow

The Wired homestead. An Mit Press Sourcebook on the Internet and the Family (2003), edited by Joseph Turow and Andrea L. Kavanough

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